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For example, a slight tilt of your screens may remove the glare. In truth, using audio on your signage network will depend upon the circumstances. They re also responsible for creating content, and managing the use of sound and light around the signs. Your merchandising team will need to work closely with the venue manager to position your signs so that the lighting doesn t hamper their impact. However, if your budget allows, consider delegating these responsibilities to a separate merchandising team. On the other hand, proponents argue that screens without sound cannot do their job. Your merchandising team will need to consider the proximity of people walking by as well as how closely advertised items are located in relation to the signs positions. If the content is promoting an item that is nearby, its role is to draw shoppers closer and direct them to the product. As you re learning, there are a lot of critical tasks which need to be handled thoughtfully when deploying your signage network. For example, a mall may send soft music wafting through the air in order to make shoppers feel comfortable. Splitting the real estate into four equal parts would make each portion and its content extremely difficult to see. Knowing where your digital signs have the most exposure to passersby is an important part of your merchandising team s job. Working With The Light The light which surrounds your signs can have a major impact on their impact upon viewers. Or, viewers will be able to see it, but the light creates a washed out look. Appropriate Use Of Audio The use of sound on digital signage has oddly divided network owners into two camps. If the scope of your project is minimal, you may be able to these things on your own.